Measuring thoroughly the traffic numbers of your website for you to look into the metadata or other supporting data for trends that will give you help in marketing is not a difficult thing to do. Information in wide variety like the location of each visitors of your website, their IP address, the language of the browser, domain extensions, the internet connection speed, the operating system used, keyword or phrase used in searching, referring URL and the resolution of the screen are included in Supporting data or Metadata.
You will know the approximate address of each visitors by the given geographical location. The server of your website will only search and show information to the people on that specified location using the information given. Information about the area such as the weather and temperature, local events, and the time will be given by the webpage analyzer.
The right internet service provider used by the visitor will provide the information about the internet protocol address. The internet service provider’s name and logo will be shown together with the internet connection speed when a visitor is working with a specific internet company.
You can write your web page using different languages. Your web page will display different language sections depending on the information about the browser language and this will help visitors to understand the contents of your web page.
Domain extensions will vary on the different organizations and sectors of the web. Domain extensions can be seen on various websites such as .gov on government web pages, and .edu on educational web pages. Targeting or deflecting a sector’s simple use of your web page can be done with the help of the date the webpage analyzer can provide.
The internet connection speed will help you have an idea on the size of the file needed and the speed of download. Some files have different resolution meaning if your internet speed is slow, the lowest resolution of the file will be downloaded.
Each operating system differs from requirements and its functionality. Sometimes you are given software and updates that can be downloaded from the website which at some cases may not work with different kinds of operating systems. Without having to interrupt the user, you can verify these restrictions.
The users will always use keywords and phrases to use something and this information will help you improve the search optimization technique in your web page. The visitor will feel that there is an effective query if your web page will automatically display information about a specific keyword or phrase that is being searched.
By having the information of the visitor’s URL, a web page owner will recognize different traffic patters on the web page and will compare it to the previous page. If one of your main goals is to improve your competitiveness with other websites, then you must have gathered information about every referring sites.